Smarter Hotel Portfolios

At the intersection of Hospitality, Real Estate and Capital

Latitude is an integrated hospitality investment and asset management firm helping owners, developers, and investors acquire, operate, optimize, and realize value from hotel assets across the Americas.

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Integrated Expertise Across the Hotel Lifecycle

Sophisticated revenue strategies, forecasting, business mix optimization, and specialized commercial oversight for complex hotels.

Hotel Asset Management & Operations

Independent owner representation, performance oversight, hotel management, and operational value creation.

Commercial & Revenue Management

Hotel sales, acquisition advisory, buyer and seller representation, and transaction execution across the Americas.

Investment & Capital Solutions

Budgeting, forecasting, cost optimization, GOP and NOI improvement, financial controls, and investment-focused reporting.

Hotel Acquisitions & Dispositions

We Don't Just Advise Hotel Owners. We Operate Hotels.

Explore Hotel Management Services

Through Latitude Hotel Management, our wholly owned hotel operating subsidiary, we combine hands-on property management with the financial discipline and strategic perspective of an institutional asset manager.

Solutions for Complex Hospitality Challenges

Complex Hotel Revenue Management

Advanced commercial oversight for full-service and dynamic hotels where conventional revenue management models may not be enough.

Hotel Lease-to-Purchase Solutions

An alternative exit strategy for owners whose hotels have strong underlying potential but weak historical financial results that limit buyer interest and financing.

Hotel stabilization, operational turnarounds, lender support, and value preservation for distressed or underperforming assets.