Haizar Baiz - CEO and Head of Asset Management, offers a rare 360° view of the hotel business — with over 18 years in the industry, representing major brands, operating big-box hotels, and now advocating for investors across the Americas. This blend gives him a unique ability to understand each side of the deal to drive strong, market-leading results. Known for turning around performance and growing market share, he combines expertise in hotel operations, real estate, and finance with a clear focus on value creation. His multicultural background and fluency in English, Spanish, Portuguese, and French help him build real trust with investors across countries, connecting with who they are and what matters most to them. A Cornell-certified hotel investment and asset management professional, he brings strategic insight and regional understanding to every engagement.

Reid Morrison - Chief Brand Strategy Officer, brings over three decades of leadership across hospitality, real estate, and technology, with a career spanning major markets and large-scale hotel operations. He has led commercial strategy, optimized sales and revenue performance, and driven transformational growth for full-service properties and multi-brand portfolios. Known for his ability to blend operational insight with forward-thinking strategy, Reid focuses on creating long-term value through disciplined execution and data-driven decision making. His experience working with global teams and emerging technologies allows him to identify opportunities, streamline performance, and support investors with clear, strategic guidance.

Randy Crohn - Chief Development Officer, brings broad international experience in real estate, strategic partnerships, and cross-border growth. With a background that includes deal structuring, technology-enabled ventures, and senior leadership roles in global organizations, he offers a well-rounded perspective on value creation and market expansion. Randy is known for navigating complex environments with clarity and precision, helping align stakeholders and uncover strategic opportunities. His experience working across multiple countries and cultures strengthens his ability to support investors with informed judgment, strong relationships, and a disciplined approach to long-term performance.