Our Services
Offer a Comprehensive Stewardship Across the Hotel Lifecycle
Latitude’s services form a continuum — from investment strategy to ongoing asset management. Our multidisciplinary expertise ensures that each phase of ownership is optimized for value creation and risk-adjusted return.
Hotel Portfolio Strategy & Consulting
Top-down approach to portfolio design, balancing geographies, segmentation and brands to achieve diversification and performance goals.
Asset Oversight & Owner Representation
Acting as the owner’s proxy, ensuring operators deliver results and alignment with ownership’s investment objectives.
Financial & Investment Advisory
Advising across the capital structure to enhance liquidity, improve returns, and plan for long-term success.
Development & Repositioning
Advicing and overseeing development, renovation and repositioning projects to ensure alignment between design, operations, and investor returns.
Distressed & Special Situations
Providing stability and recovery strategies to underperforming or lender-controlled assets.
Brand and Operator Transitions
Manage RFP, due diligence, negotiation of franchise and management contracts. Coordinate the 90–180-day handover.
